Work Media formed in 2006 in Nashville, Tennessee. From the start, it was the company’s intention to be the premier provider of Internet marketing services in the Southern United States. We specialize in helping retail and service businesses generate leads by attracting targeted traffic to their web sites. This is accomplished using a combination of strategies, including Search Engine Optimization (SEO), Pay Per Click management, content distribution and social media marketing. You can learn more about our founding partners below.

Jerry Work

Jerry is the former Manager of Search for Shop at Home TV, the nation’s fourth largest home television shopping network, where he was in charge of on-site search optimization, external search engine optimization, and pay-per-click marketing. Shortly after beginning the company’s SEO campaign, total natural traffic and revenue from natural traffic increased 300%.

Jerry has performed web site design and marketing campaigns for dozens of web sites. He has also authored several Internet marketing guides, publishes the Work Media Internet Marketing Blog, and is currently developing Work Media’s proprietary Google AdWords management application. He was formerly a Microsoft-certified .NET programmer and still uses his programming and development skills for the benefit of his marketing clients.

He has about ten years of experience in the fields of web site design and marketing. Other than promoting web sites, Jerry’s love is playing guitar.

Chris Work

Chris Work has over eight years of experience in the fields of web site promotion and marketing. He began his online marketing career in 1999 while working for a futures brokerage firm in Memphis, Tennessee, where he was hired to optimize the firm’s website for favorable search engine rankings. During this time Chris soon realized that by altering page titles, keyword placement and page content, search engine rankings could be manipulated.

An attempt at launching a dedicated search engine optimization firm (ICanBeFound.com) followed soon thereafter. The SEO industry was in its infancy and it was a difficult sell so the firm eventually folded, but Chris learned much from the experience and used it as a vehicle to experiment with different Internet marketing techniques.

This kick started a career that has spanned dozens of clients and websites. In 2000, Chris went to work for the American College of Neuropsychopharmacology (ACNP) at Vanderbilt University in Nashville, Tennessee. At the ACNP, Chris published and promoted the college’s online scientific journal.  While this was a great opportunity, Chris yearned for a larger challenge.

In 2004, he joined CJ Advertising, a well known Nashville agency specializing in advertising campaigns for law firms, as Director of Internet Marketing. At CJ, he successfully produced and managed online marketing campaigns for law firms across the United States. The campaigns often involved purchasing search engine clicks that cost more than $10 each, so Chris had to be very efficient at spending his client’s budgets to maximize their return on investment.

In early 2007, Chris left CJ to join his brother, Jerry Work (also an experienced Internet marketer), in forming Work Media, one of Nashville’s very first full-service Internet marketing firms.