The Work Media Internet Marketing Blog

Marketing starts before marketing begins:

Your new website may look very pleasing to the eye of the visitor. Unfortunately things can look very different from a Search Engines point of view. When a search engines' spider or bot visits your site it reads it in a way which differs from how a human views it. It is very important that the search engine is able to locate and index the site text, which (one can only hope..) will contain keywords outlining your products or services.

A simple redesign of your website can create a huge difference in how your website is currently ranked. Your website will remain exactly the same to the eye of your visitors but the search engines will read it the most effective way to make your website search engine friendly too.

This is often overlooked when it comes to Search Engine Optimization yet it can give you an edge over your competitors’ website, ensuring that your important keywords are the first thing that a search engine spider reads. Are you still not convinced? Perform a search for your product or service, and then view a site that is highly ranked. I bet you can find a few things you can improve to increase your search engine visibility.

contact us today to find out if your website design and layout is affecting your search engine rankings and your bottom line.

Chris Work
WorkMedia
615-319-1773
cwork@workmedia.net

Nashville Advertising Agency - Search Engine Optimization - Pay Per Click Advertising - Optimized Press Releases

If you’re reading our blog chances are you probably have some understanding in the importance of online marketing. No one can argue that it isn’t important to have your site listed on the first or second page of the major search engines. However, over the last year a new sector of search engines have exploded with popularity. Local search engines such as Yellow Pages, SuperPages and local search provided by Google, Yahoo and MSN have made it easier for the consumer to find a service or product in their own neighborhood. If I’m looking for a tire store I certainly don’t want to drive 100 miles risking a blow out to purchase tires. I want to find the nearest location to my home or apartment.

The process of submitting your website to the local search engines is basically the same as you would with any other search engine. However, you want to make sure your site is prepared. For example: You want to include your business address on all of your pages and in your Meta tags. If someone includes the zip code in their search you are more likely to be listed in the results. SuperPages reported in 07/05 that 90% or their searches included a city and or zip code. It’s also a good practice to include other local clues in your text. This may include parks, schools, streets, landmarks and other things that will help someone find your business. Another benefit of listing your site in the local search engines is the type of leads that use local search. On average 75% of users contact a business they found while performing a local search. Now that’s what I call a hot lead!

Contact WorkMedia today and see how we can help your company implement an online marketing strategy that will get you results!

Chris Work
WorkMedia
615-319-1773

cwork@workmedia.net

Ok, I know what you're thinking... "why is this cat discussing the benefits of blogging in his FIRST blog entry?" Well, to be honest I'm extremely busy marketing clients websites and helping them succeed online. I've been talking about this forever and decided that I have to MAKE time for it.

Blogging, if not already, will become an essential component for online marketing. Blogging allows companies to discuss new products and services with their potential customers before it's available to the public. People love to read about new products and services so they have an edge on their friends and co-workers. We live in an information rich society. It's simply the way it is. Today there are blogs about any subject or industry on the web. Over the last few years we've seen blog search engines come to light, which allow you to easily locate the information or subject your seeking. Another benefit of blogging is RSS feeds or "Real Simple Syndication". This allows you to share content or allow your readers to subscribe to your material. Now this can really get the "snowball effect" going for you.

Does your company understand the importance of blogging, but don't have the time to get it going? Contact WorkMedia today and we can help you organize an effective online marketing strategy. We have a combined 12 years of experience in Search Engine Optimization, Pay-Per-Click, Click Path Analysis and more!

Chris Work
WorkMedia
615-319-1773
cwork@workmedia.net