The New Yahoo! Search Marketing Book Has Been Launched
Okay, after months of researching, writing, scrapping what we just wrote, re-writing, and re-writing some more, we have finally launched our latest book:
Yahoo! Search Marketing User's Handbook & Strategy Guide
We believe this is the first book on the market devoted purely to using Yahoo's new search marketing platform to manage Yahoo! paid search campaigns. It is an 85 page, 6" X 9" format pdf download. It is available at the following web site:
http://yahoosearchmarketingbook.com
for $49.95.
Here is some of what the book teaches:
How to create an account.
How to create campaigns.
How to create ad groups.
How to do keyword research so you TARGET THE RIGHT KEYWORDS.
How to administer and fund your account.
How to run reports.
How to set up analytics so YOU KNOW EXACTLY HOW YOUR CAMPAIGNS ARE DOING.
How to use Yahoo!'s dynamic text features to CREATE MORE POWERFUL ADS and SAVE TIME.
Strategies for setting your bids.
Understanding the math behind running successful ad campaigns.
How to write POWERFUL ADS that get results.
The importance of keyword/ad/landing page congruency.
How to create LANDING PAGES THAT GENERATE SALES.
How to beat Yahoo!'s Quality Index ranking.
Any purchaser of the book who is not satisfied gets his or her money back, no questions asked.
If you have any questions about the book, or our Yahoo! Search Marketing management services, contact Work Media at 888-299-4837 or email Info@WorkMedia.net.
Labels: internet marketing, paid search, pay per click, ppc, search marketing, sem, sponsored search, Yahoo, Yahoo Search Marketing
posted by Jerry Work / Chris Work @ 9:48 AM
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