Just Say No to Paid Links
In the past, we have recommended using paid links (not paid search ads, but paid links) to boost a web site's external link count and improve its search engine rankings. Although much has been made the last couple of year's about Google's battle against paid search marketers who use paid links, the technique continued to work.
But that trend may have changed.
We recently noticed that a site for which we had been using paid links received a beatdown at the hands of Google in terms of its rankings. They plummeted. Around that same time, we noticed that Google had launched a new form where anyone can report a web site for using paid links. Then I guess the Google decency patrol will investigate and punish the site accordingly.
So...when it comes to something so important, so precious, as your search engine rankings, you can't take any chances. We think the environment for using paid links may have gotten too dangerous, now that Google has made it so easy and encourages narcing on other sites for using paid links.
If you are paying for links, our advice is to reallocate that money toward press release distribution. You will accomplish the result of generating new links, and you will be safe from punishment at the hands of Google. So protect your rankings and play it safe.
Stay away from paid links.
Call Work Media today at 888-299-4837 or email Info@WorkMedia.net if you need some help with your search engine marketing.
Labels: internet marketing, linking, linking campaign, online press releases, paid links, pr, search engine marketing, search engine optimization, search engine rankings, seo, web marketing
posted by Jerry Work / Chris Work @ 1:32 PM
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