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Thursday, August 28, 2008

It's football time in Tennessee!

'Tis the start of college football season, and that is a very good thing. We're Tennessee football fans around here, so we will be glued to the TV come Monday night for the UT/UCLA game. Go Vols!

We are continuing on with our Squidoo campaign, building lots of pages on different subjects. We have not seen much in the way of traffic yet, but it's still very early in the life of the project. Our goal is to get "Giant Squid" status as quickly as possible, which requires we have a minimum of 50 "high quality" lenses. Regardless of that, we are generating lots of unique content that links back to our site, which is always a positive.

We have gotten our book on Amazon.com tagged, which should improve our visibility for relevant site searches. If you're reading this and would like a free downloadable copy for review, email me at jwork@workmedia.net. I'd love to read your reviews on Amazon.

That's all for now. We will pick back up with the educational style blogs very soon. Thanks for reading!

As always, call 888-299-4837 or email us if you need any help with your search engine marketing.

Labels: amazon.com, football, scientific search engine marketing, squidoo

Tuesday, August 26, 2008

Work Media Update

No blog posts for weeks...that's not good. But honestly, we have had so many projects in the works that blogging has just fallen down the list of priorities. But I know, I know...I have made the point before that if you publish a blog, you should find a way to make 2 or 3 blog posts a week no matter what. And I have broken that rule. So let's start over.

Here are some of the things going on at Work Media. First off, our first retail book is now for sale at Amazon.com, Scientific Search Engine Marketing: Maximizing Your Pay per Click Return on Investment. You can also buy a digital download version on the Work Media web site. The book will absolutely improve your pay per click management skills. No questions. Go buy it now.

We have been begun releasing videos with search engine marketing advice. Because of a bug in the Blogger platform, our videos no longer get automatically added as blog posts, so we will have to begin adding them here manually.

We have also gotten heavy into using Squidoo. Squidoo, if you don't know, is a site created by Seth "Permission Marketing" Godin that is sort-of a combination of a wiki-style site and a social networking site. Here are a couple of the Squidoo lenses we have set up so far so you can see what we're talking about.

http://www.squidoo.com/searchenginemarketingservice

http://www.squidoo.com/ppc-campaign

We're going to have a lot of these before it's over with, so we'll post the URLs here as they go live. The cool thing about Squidoo is the way the pages are put together. You create pages (which are called "lenses" in Squidoo language) using a combination of modules, which are page elements that can be configured to automatically pull content from various sources. It lets you easily create an informative, dynamic page that updates itself. Squidoo also offers some advantages for SEO, which we will discuss in future blog posts and videos.

Contact Work Media at 888-299-4837 or Info@WorkMedia.net if you need some help and guidance promoting your web site via search engine marketing.

Labels: search engine marketing, search engine optimization, seo, squidoo, video