The Work Media Internet Marketing Blog

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Thursday, October 30, 2008

Legal Web Site Marketing Resources

We've been writing a lot lately about law firm Internet marketing. Here are some interesting articles on that subject:

http://www.zimbio.com/website-marketing-for-lawyers/articles/2/Lawyer+Website+Marketing+Strategies
.
http://targeting-search-marketing-attorney.wetpaint.com/

We'll post more links in subsequent posts.

Sorry for the lack of blog updates lately. We are violating one of our own major principles, which is to publish content in the form of a blog on a regular basis. We've been doing lots of social networking type of stuff, but neglecting our core audience. We'll try to do better.

We are finishing up our newest book, Law Firm Internet Marketing. Like the last book, it will be for sale on Amazon.com. Expect to see it for sale in December.

Labels: internet marketing, law firm internet marketing, lawyer website marketing, legal marketing, scientific search engine marketing, search engine optimization, seo

Tuesday, October 14, 2008

Write a Book Now

Well, a few weeks ago we launched our first book on Amazon.com, and it has been an interesting experiment. We have not yet set the world on fire with book sales, but it has been a great credibility builder when talking to local prospects, especially when I hand them a copy. They are impressed. I advise you to do the same thing for your business, especially if you sell a service. What better way is there to prove your expertise than to write a book?

Sure, anybody can do it, especially in this day of on-demand printing. But you know what? Most people don’t. The fact is, even though it’s easy to publish a book, it’s hard to write a good book. It take a lot of time, a lot of pounding the keyboard. It takes a lot writing, reading, and re-writing. It’s not really all that fun.

But who ever said credibility building and marketing had to be fun? This is business. If there is a ZERO COST strategy you can use to establish your reputation and spread your marketing message far and wide, you need to do it. You should write a book now.

You might think that it is funny for a search engine marketing company to be talking about using something printed to promote a business. But we have never said you should ONLY market yourself online. You need a comprehensive marketing plan that includes elements of online marketing combined with other forms of marketing…such as writing a book.

I’ll let you in on a secret. Now…I did not use this strategy and probably never will because I just don’t trust ANYONE to do as good a job as I can. Having said that, it’s actually pretty easy to get a book on your subject ghost-written for you, with you taking ALL of the credit and the glory. Go to elance.com, create an account, and post the details about what you’re wanting to have written. You will have people jumping at the chance to write your book for you. This is not necessarily the strategy I advice because I believe your book needs to truly reflect YOUR knowledge and experience. But this is marketing…so whatever it takes to get it done.

My strategy is basically to compile material that I write in the form of articles and blog posts into book format. It is just part of the content reuse cycle that we have talked about many times. It works.

So get to work writing your own book. There’s a best seller just waiting to come out.

Labels: book, internet marketing, marketing, publishing

Thursday, October 09, 2008

Announcing Launch of New Web Site Devoted to Law Firms

We have been working on a new web site, www.law-firm-internet-marketing.net, that is a site devoted to information about using Internet marketing to promote law firm web sites. Law firms spend an incredible amount of money on advertising, including outdated vehicles like large Yellow Pages ads. It is our mission to inform the legal community about ways to better spend their marketing dollars - about how to use the Internet to generate more clients at a lower cost.

The site still needs a few tweaks, but it is there for the most part. It includes an articles page that will grow over time as we write new material. And the site will eventually be heavily optimized in conjunction with an off-site linking/content campaign to build a link catalog. If we can't actively demonstrate what we do by causing our own sites to rank well, then what good are we?

We love working with law firms. Our co-founder Chris Work has an extensive background working specifically with law firms, having optimized and promoted dozens of law firm web sites. And we are sickened by the scam that is pulled every day in the industry of promoting legal web sites...and that is when a firm gets conned into signing up with a company to promote its site, while that company is also simultaneously promoting web sites for dozens of firms IN THE SAME CITY! We're not going to name names, but if you know anything about this industry, you know who we're talking about.

So we are taking a more proactive stance to get into this market and take market share away from the scammers.

If you are responsible for marketing and promotion at a law firm, please call us today at 888-299-4837 or email Info@WorkMedia.net. We can save you a ton of money over your traditional media, and we will ONLY work for you to reach the top of the search rankings in your city.

Labels: internet marketing, law firm internet marketing, law firm marketing, search engine marketing, search engine optimization, seo

Tuesday, October 07, 2008

Is Google Saying Links Are Not Important?

Do links still work? Google publishes a Webmaster Guidelines document intended to give web site owners clues as to what they should do to rank well in its search engine. There has been some commotion in the online marketing industry about the removal of some copy that suggested submitting your web site to directories like Yahoo! and DMOZ. So...is this a sign that
links are no longer important?

Absolutely not. I think it is more a continuation of Google's attempt to eliminate paid links as a way of improving rankings.

For instance, Google is fully aware that Yahoo! charges a fee for inclusion in its directory. So how is this different from buying a link on any other web site?

What this means for you is that you just need to continue seeking links from lots of different locations. Add your web pages to social bookmarking sites. Set up pages on social networking sites. Post responses on blogs (preferably blogs that allow "dofollow" links. Keep writing and distributing articles. These are all still effective techniques for generating lots of links that do not fall into the category of paid links.

As for straight-up paid links, I still think the technique is valid, but it should be used in moderation. If you are going to buy links, buy a small package of links from very high quality sites. Avoid the temptation to buy thousands of low cost links on low quality sites.

Today's Squidoo lens is about running ads on MSN. MSN definitely has its own quirks, so this Squidoo lens discusses some of the things you need to watch out for, and features a number of videos on the subject of pay per click marketing.

Labels: google, internet marketing, link campaign, linking, paid links, scientific search engine marketing, search engine optimization, seo

Thursday, October 02, 2008

Search engine reputation management

We've been thinking quite a bit lately about search engine reputation management. This is an emerging trend in the online promotion industry that is going to take on more and more importance in the years to come. Search engine reputation management could be defined as a sub-set of reputation management, the practice of taking steps to insure that your reputation is not tarnished by disgruntled customers or clients. Search engine reputation management is the process of reducing the visibility of search engine results that portray a business negatively.

This is accomplished by purposely positioning other content above the negative content in search engine rankings. Now...this is easier said than done, because as you know, ultimately you have no control over where search engines rank web pages. However, an experienced search engine optimization firm will understand the way pages are ranked well enough to create content that has an excellent chance at ranking highly.

Search engine reputation management can save your business' reputation and keep the cash register ringing. If somebody is spreading false rumors about you online, you should seriously looking into a search engine reputation management campaign to minimize the damage. Work Media can help you make it happen. Just call us at 888-299-4837 or email Info@WorkMedia.net.

Labels: reputation management, search engine marketing, search engine optimization, search engine reputation management, seo