In general, our intention with online marketing is to get as much exposure as possible. However, in the course of doing that, we set ourselves up for failure. How? By being considered overly aggressive by the people who run the sites we depend on to help us spread our marketing message and generate links to our web sites. This can lead to being labeled a "spammer" and being cut off.

So when it comes to submitting content to various web sites, you really want to be anonymous to the web sites themselves.

How do you do this?

With proxy servers. A proxy server allows you to mask your IP address by doing your work under a different IP address. If your IP address changes when you submit web sites and do various other things, it becomes much more difficult to track you. As far as most web sites are concerned, when your IP address changes, you're a different person. Strange, I know.

There are online proxy services that allow you to do your web surfing and other things through an interface that changes your IP address. And many search marketing software packages allow you to work under different IP addresses. If you are going to be really aggressive distributing content online (like we are), then this is a technology you need to utilize.

Of course, you can always just call Work Media and we'll do the work for you.

FYI, here are a couple of sites we have set up on the subject of print on demand publishing:

http://www.freewebs.com/printondemand

http://www.zimbio.com/Print+on+Demand

Labels: internet marketing, proxy ip, proxy servers, search engine marketing