Don't Be Fooled by this Old SEO Trick
Here is a trick of the SEO trade:
To demonstrate your skill in SEO by achieving a very high search engine ranking for a very low competition keyword.
Look, if your site ranks well for a keyword that noone ever uses, have you really accomplished anything? No! My partner relays an interesting story from his days at CJ Marketing about an SEO "expert" coming in and demonstrating how she could take a particular keyword and very quickly get it ranked number one on Google. Fantastic! Only...the web page she optimized was the ONLY result brought back by Google for that keyword. In other words, there was not a single other web page competing against her page for that keyword.
It is easy to be number one when you have ZERO competition!
So don't be fooled by this trick. SEO is not easy. It's not quick. And it's not cheap. If you want your web site to rank for keywords with no competition and no traffic, you don't need an SEO firm. You can easily make that happen yourself. But if you want to rank highly for competitive keywords that may actually drive targeted traffic to your web site, then you need to be prepared for war.
Labels: internet marketing, keywords, search engine marketing, search engine optimization, search marketing, seo

3 Comments:
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Make Your Website Work for You
A lawyer friend paid big bucks for his new website. It was sleek, it was professional, and it was efficient. But, it wasn’t enough.
To find out why you have to ask yourself why my friend had the website created in the first place. Was it to give his firm an added level of professionalism? Was it to provide more resources to his clients? That answer to both of those questions is yes, but we still haven’t addressed his main aspiration: to expand his practice with an influx of new clients.
And, unfortunately, a visually pleasing website doesn’t equate more clients. That is exactly what my friend is finding out. He had to do some research and get a little information about lawyer web marketing.
He found out the importance of search engine optimization, having a memorable domain, and banner advertising. He also started providing a newsletter for his clients and prospective clients. My friend found out how to ensure that his website works for him. Do the same and your website will work for you. I promise.
More Information: http://www.legalwebexperts.com
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