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Thursday, January 15, 2009

Been busy 'round here...

We appologize for the lack of updates so far this year. We've got a lot of thing going on and, well, blogging has been a low priority.

Our new book is now available on Amazon.com: The Law Firm Internet Marketing Book. To check it out on Amazon, visit:

http://www.amazon.com/Law-Firm-Internet-Marketing-Book/dp/1440485585/

I've started publishing some articles straight to ezinearticles.com. You can check out my author page here:

http://ezinearticles.com/?expert=Jerry_L_Work

Business is beginning to really pick up. Sorry about the short post, but I've got a proposal to write. I promise we'll start doing better!

Labels: amazon.com, internet marketing, law firm internet marketing, the law firm internet marketing book

Thursday, August 28, 2008

It's football time in Tennessee!

'Tis the start of college football season, and that is a very good thing. We're Tennessee football fans around here, so we will be glued to the TV come Monday night for the UT/UCLA game. Go Vols!

We are continuing on with our Squidoo campaign, building lots of pages on different subjects. We have not seen much in the way of traffic yet, but it's still very early in the life of the project. Our goal is to get "Giant Squid" status as quickly as possible, which requires we have a minimum of 50 "high quality" lenses. Regardless of that, we are generating lots of unique content that links back to our site, which is always a positive.

We have gotten our book on Amazon.com tagged, which should improve our visibility for relevant site searches. If you're reading this and would like a free downloadable copy for review, email me at jwork@workmedia.net. I'd love to read your reviews on Amazon.

That's all for now. We will pick back up with the educational style blogs very soon. Thanks for reading!

As always, call 888-299-4837 or email us if you need any help with your search engine marketing.

Labels: amazon.com, football, scientific search engine marketing, squidoo

Friday, April 04, 2008

Battling Amazon

We have become involved in somewhat of a political movement in protesting recent actions taken by Amazon.com. It has to do with print-on-demand ("POD") books, which are books printed a single copy at a time. Many independent authors use POD services to sell their books through Amazon. When a copy of the book is purchased, the POD company prints it and usually ships it directly to the customer. It's a very smooth transaction. And it provides a reliable marketplace for independent authors.

But very recently, Amazon began contacting authors who use POD to inform them that they would have to use Amazon's own print-on-demand company, Booksurge, for their book printing. Amazon is responsible for over half the market for POD books. An author who wants to sell as many copies as possible needs to use Amazon. So in one swift move, Amazon essentially took over the print-on-demand industry. Where once there were many options, now there is only one.

To make matters worse, the Booksurge service is known for poor quality. Even if Booksurge has fixed its problems, authors should still be free to do business with companies with whom they already have established relationships. Authors will incur considerable expense in switching POD companies; authors will now be paying Amazon a high percentage of their sales, in addition to charging them for the printing. These additional expenses will be passed onto the consumer in the form of higher book prices.

It is clear that Amazon.com is now just a corporate machine; far, far removed from the little online book seller that started a revolution. We're advising people not to do business with Amazon.

We have also been maintaining a blog on this subject, http://www.AmazonBookSurge.com, that we invite you to check out.

As far as how this relates to marketing, how about this:

Never make massive changes to your business overnight that are going to negatively affect a great number of your customers.

Seems pretty obvious. Especially on the Web, where it is not hard to research the opinions of others. For instance, try performing the following search in Google: Amazon.com customer complaints

If you need some help with your online marketing, search engine optimization, or pay per click management, contact Work Media at 888-299-4837 or email Info@WorkMedia.net.

Labels: amazon.com, internet marketing, public relations, publicity

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Work Media is located in the Ragan Arcade in historic downtown Dickson, about 30 minutes West of Nashville.

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