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Monday, May 14, 2007



Getting Started With Autoresponder Marketing with GetResponse

Work Media has begun using the services of GetResponse.com, and so far we are highly impressed with the service. We don't do much product recommending, but we're going to make an exception. We did our research before signing up with an autoresponder provider. We wanted a company that specialized in autoresponders, had a strong track record, and that was reasonably priced. GetResponse won out.

The service has a very nice control panel that gives the user a lot of flexibility with regards to setting up campaigns, doing email broadcasts, managing subscribers, etc. The first step in configuring the system is setting up a campaign. A campaign is basically a container for a set of messages, with its own campaign name, reply email address, etc.

As you add messages to a campaign, you specify when each message should be sent. For instance, you might specify that the first message is sent instantly, the second is sent two days later, and the third message is sent two days after the second message.

Each message can be in plain text format, HTML format, or both, in which case the system will send the HTML message if the client receiving the message can accept it - otherwise, it will send the text message.

You can also track click-throughs of your emails and sales generated by each email. This tracking component is one of the most powerful features of the system. You can actually determine the exact email that triggers the most sales - powerful information to have.

At any time, you can also do a one-shot broadcast email to the subscribers of any of your campaigns, so you can continue the sales process even after the autoresponder series of emails is finished.

If you would like help setting up an autoresponder for your business using GetReponse.com (or another autoresponder service of your choice), contact Work Media at 888-299-4837 or email Info@WorkMedia.net.

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posted by Jerry Work / Chris Work @ 9:41 AM   0 comments

Tuesday, May 08, 2007



Autoresponders - a Critical Piece of the Internet Marketing Puzzle

You need to face facts - only a very small percentage of people who visit your web site are going to do business with you initially. You need to get that email address. The approach that Work Media has taken (and that probably many of you have taken) is to use a newsletter signup form to try and gather email addresses. We get some email addresses that way, but not enough. It's just too passive an approach.

To counter this, we are working on a free Internet marketing course that will be served via an autoresponder. An autoresponder is software that sends out a series of emails at intervals that you specify to anyone who provides contact information. This is extremely valuable because it allows you to contact prospective customers on a regular basis automatically, without you having to actually send out the messages yourself.

It has been shown in marketing studies that it often takes 5 or more contacts with a prospect before a sale is made. By automating the process, you get those 5 or more messages sent out regardless of what's going on in your life. Autoresponders have been used by Internet marketing experts for years, but they are still underused by many other types of businesses that could benefit.

For instance, let's say you own an automobile dealership. You could create a series of emails related to car maintenance (each email touching on one particular area), and then set up an autoresponder to send the emails to anyone who signs up. In this way, you keep your name in your prospects' minds.

Granted, you still have to get the traffic there to start with (we spend most of our time in this blog talking about ways to do that), but once you do, you need to MAXIMIZE the opportunity.

If you would like help automating your online marketing with use of autoresponder, contact Work Media at 888-299-4837 or email Info@WorkMedia.net.

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posted by Jerry Work / Chris Work @ 7:45 AM   0 comments