The Work Media Internet Marketing Blog

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Thursday, September 18, 2008

Five Squidoo Lens Tips

Today's Squidoo lens is about what to look for in an internet advertising agency.

For a couple of weeks now, we've been building Squidoo lenses on a variety of topics. We hope to achieve "Giant Squid" status because that will give us better leverage of Squidoo for marketing purposes. To achieve that, you have to have 50 active lenses that people actually visit. So we're building lenses on all kinds of topics, not just Internet marketing. Anyway, following are some tips for making the most of your Squidoo lenses that we have gleaned from our own experiences so far and advice we have read from others.

1. Use your keywords in links to your main web site. This is the most basic SEO use of your Squidoo lenses. If you build a good lens, it only makes sense to place a prominent keyword link on the page that links to your site for the SEO boost.

2. Link your Squidoo lenses to each other. Help visitors find their way to your various Squidoo lenses by placing a list of links to those lenses in each one.

3. Spend some time on your lenses. This one seems obvious, but you may be tempted to throw up a bunch of half-constructed lenses. For a Squidoo strategy to work, your lenses really do need to be high quality. Fortunately, using the Squidoo modules, it is very easy to build a lens that updates itself. You just have to take the time to set up the modules properly.

4. Help search engines find your lenses. Link to your lenses in your blog posts or your main web site.

5. Tag your lenses. Do your keyword research (we suggest using Google's external keyword tool) and use a combination of high traffic and long-tail keywords for your Squidoo lens tags.

Follow these tips and you will be on your way to building a series of strong Squidoo lenses that will help your search engine marketing campaign. If you could use some help with these types of advanced link building strategies, contact Work Media at www.workmedia.net or 888-299-4837.

Labels: internet marketing, link building, linking, linking campaign, search engine marketing, search engine optimization, seo, squidoo

Monday, September 08, 2008

Goofy, Low Budget Videos: Anti-Corporate Marketing

We spent a good bit of time Thursday and Friday working on a promotional video for Work Media. We've done a few instructional type videos and have added them to many video directories, but this is our first attempt to do anything with much in the way of entertainment value. We noticed that one of our local competitors (although a company for whom search engine marketing is a side business) has released a slick, professional looking commercial video that is featured on its web site. We decided to go the opposite route - our video is low budget, goofy, and definitely has an unprofessional feel to it. But this is not something that will be going on TV - just on our site and distributed to video sites for people hopefully to pass around.

So...for our purposes, what video type would likely work the best? Slick, professional, and straight up...or low budget and comical? We think the comical route has a better chance of doing anything for us. It's sort-of anti-corporate marketing. The video shows enough to make it very clear that we are a real company with a number of people working here, and that was really all we wanted to accomplish. Beyond that, we just wanted to do something that might stick in someone's mind a bit, or at least entertain him long enough to watch the whole thing. If someone needs proof that we are knowledgeable and skilled in our field, then there is all kinds of proof of that on our site - information, articles, blog posts, case studies...we've got lots of proof. A boring video about the details of what we do just didn't seem like the right approach.

We'll let you know how it goes.

We have been submitting articles to SEM Skinny, and noticed that because of that we currently have a nice front page article on a site called TalentZoo.com: http://www.talentzoo.com/news.php?articleID=843.

Our latest book, Scientific Search Engine Marketing, is slowly beginning to sell on Amazon.com. This whole book selling business is new to us, but it's definitely an interesting learning experience. Hopefully we will learn many things that we can share with you. We are already heavy into the writing of our next book, which is an expanded version of the Scientific Search Engine Marketing book aimed specifically at law firms. If you haven't checked it out, you can learn more here: http://workmedia.net/scientific-search-engine-marketing/

Here is another Squidoo lens to check out. This one provides a lot of valuable information about SEO linking campaign strategies: http://www.squidoo.com/linkcampaign.

That's all for today. We've slacked off hard on our blog the last few weeks but are recommitting ourselves to making quality posts three times per week. If you could use some help with your company's search engine marketing, call Work Media at 888-299-4837 or email Info@WorkMedia.net.

Labels: internet marketing, scientific search engine marketing, search engine marketing, squidoo, video

Tuesday, September 02, 2008

Squidoo, Video and More

We have noticed quite a few natural search listings for links to our client videos. You probably think video is too difficult, but it definitely is not. Combine static images with some kind of soundtrack and BAM! - you have video.

Here is another Squidoo page to check out:

http://www.squidoo.com/search-engine-positioning

We are building a ton of these things related to all different aspects of Internet marketing. We eventually want to string them together into a series of lenses. But first we have to get them all built.

And be sure to check out our new search engine marketing book on Amazon.com!

Hope everybody had a great holiday weekend!

Labels: internet marketing, scientific search engine marketing, squidoo, video

Thursday, August 28, 2008

It's football time in Tennessee!

'Tis the start of college football season, and that is a very good thing. We're Tennessee football fans around here, so we will be glued to the TV come Monday night for the UT/UCLA game. Go Vols!

We are continuing on with our Squidoo campaign, building lots of pages on different subjects. We have not seen much in the way of traffic yet, but it's still very early in the life of the project. Our goal is to get "Giant Squid" status as quickly as possible, which requires we have a minimum of 50 "high quality" lenses. Regardless of that, we are generating lots of unique content that links back to our site, which is always a positive.

We have gotten our book on Amazon.com tagged, which should improve our visibility for relevant site searches. If you're reading this and would like a free downloadable copy for review, email me at jwork@workmedia.net. I'd love to read your reviews on Amazon.

That's all for now. We will pick back up with the educational style blogs very soon. Thanks for reading!

As always, call 888-299-4837 or email us if you need any help with your search engine marketing.

Labels: amazon.com, football, scientific search engine marketing, squidoo

Tuesday, August 26, 2008

Work Media Update

No blog posts for weeks...that's not good. But honestly, we have had so many projects in the works that blogging has just fallen down the list of priorities. But I know, I know...I have made the point before that if you publish a blog, you should find a way to make 2 or 3 blog posts a week no matter what. And I have broken that rule. So let's start over.

Here are some of the things going on at Work Media. First off, our first retail book is now for sale at Amazon.com, Scientific Search Engine Marketing: Maximizing Your Pay per Click Return on Investment. You can also buy a digital download version on the Work Media web site. The book will absolutely improve your pay per click management skills. No questions. Go buy it now.

We have been begun releasing videos with search engine marketing advice. Because of a bug in the Blogger platform, our videos no longer get automatically added as blog posts, so we will have to begin adding them here manually.

We have also gotten heavy into using Squidoo. Squidoo, if you don't know, is a site created by Seth "Permission Marketing" Godin that is sort-of a combination of a wiki-style site and a social networking site. Here are a couple of the Squidoo lenses we have set up so far so you can see what we're talking about.

http://www.squidoo.com/searchenginemarketingservice

http://www.squidoo.com/ppc-campaign

We're going to have a lot of these before it's over with, so we'll post the URLs here as they go live. The cool thing about Squidoo is the way the pages are put together. You create pages (which are called "lenses" in Squidoo language) using a combination of modules, which are page elements that can be configured to automatically pull content from various sources. It lets you easily create an informative, dynamic page that updates itself. Squidoo also offers some advantages for SEO, which we will discuss in future blog posts and videos.

Contact Work Media at 888-299-4837 or Info@WorkMedia.net if you need some help and guidance promoting your web site via search engine marketing.

Labels: search engine marketing, search engine optimization, seo, squidoo, video