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Archive for the ‘twitter’ category

New Twitter Marketing Blog

Okay, check out http://twitterforbusiness.blogspot.com/. I’ve been deeply involved lately in researching various Twitter management tools. You know how we are…always trying to do more with less. This new blog is the start of our attempt to document what we learn in the process of trying different tools and strategies for using Twitter for business promotion. We hope you’ll hang out.

Now, as to blogging in general…

Be better than me.

Jerry Work here. I do most of the blogging for Work Media. And I haven’t blogged here in over a week. I have been very busy and have actually done a lot of blogging, but for other projects.

So be better than me. Don’t forget about your main blog. Take the time every week to type out original thoughts about your business or industry.

You’re situation is probably a little different than mine. I do a lot of content distribution and blogging type stuff for my clients in all different industries. Honestly…sometimes I just don’t feel like typing out any more blog posts. I really shouldn’t use that as an excuse. But I will any way.

You probably have the luxury of only talking about things related to your business. So take the time to type out your thoughts. It will be well worth it.

Contact Work Media for help implementing an aggressive Internet marketing campaign for your business.
www.workmedia.net

Product Recommendation: Tweet Later

I LOVE Tweet Later. I started using the free version several weeks ago to help build up my Twitter follower list by setting the program to automatically follow back anyone who follows me, and to send a personal message to anyone who follows me. Just doing those two things has helped tremendously in launching my Twitter account.

I just started using the paid version, and if you are serious about using Twitter as a marketing tool, then it is well worth the money. With the professional version of Tweet Later, you can pre-configure a bunch of spinnable tweets to be posted at regular intervals. If you set it up right, this can save you a TON of time managing your account.

This strategy is most useful if you already have a lot of content to link to in your tweets. For instance, if you have been publishing a blog for a while, then you can set up a bunch of tweets that link to various blog posts you have written. Similarly, if you have a web site that offers a lot of products, then you can set up a bunch of tweets that link to different product pages.

If you don’t have any existing material to set up lots of tweets for, you can still make good use of Tweet Later. It just might take more work to come up with material for all of your pre-configured tweets.

I do VERY little affiliate marketing. Affiliate marketing, to a large extent, is offensive to me because it involves people pushing products that are basically garbage. But I am impressed enough by this product that I am officially promoting it to my readers. I officially recommend the professional version of Tweet Later. To learn more, visit this link:

http://www.tweetlater.com/86969.html

By the way, there is a one week free trial (no credit card required!) for the professional version, so I definitely recommend you try it out with all of its features.

Contact Work Media for help implementing an aggressive Internet marketing campaign for your business.
www.workmedia.net

Using Twitter Widgets to Update Your Web Site

I am a big fan of marketing integration. Your offline marketing makes reference to your online marketing, your online marketing ties together with real world promotion, and everything links to everything else. This includes your social networking. One of my favorite techniques for combining blog content and static web page content is to stream the blog to the static pages via RSS. Sometimes it can be tricky to work out the code to make it happen, but it’s a beautiful effect when your entire web site gets updated every time you make a new blog post.

In keeping with that tradition, I am now exploring the idea of streaming your Twitter content to your web pages. Fortunately, there is really no code to figure out, although you may have to do some in-line styling to get it to look right. To use it, first log into your Twitter account, then visit the following URL:

http://twitter.com/downloads

You can also get there by clicking the “Apps” link at the bottom of the page. To stream your Twitter posts, click the Widgets link. Then select the type appropriate for your site. You can create a Flash-based widget, or one that is HTML-based. I suggest going with straight up HTML because, for search engine purposes, you really want to have the actual words from your Twitter posts on your web pages, rather than a Flash movie.

Then just copy and paste the supplied code into your web pages. At this point, it is also VERY helpful if your site makes use of include files. For example, our law firm Internet marketing site, www.law-firm-internet-marketing.net, uses an include file for the left side of the pages, which looks like this:

#include virtual=”leftside.asp”

So when I want to update the left-hand side of the web pages on the site, all I have to do is change this one file, rather than manually updating every single web page.

Initially, the design of the widget did not look right on my pages, so I used some in-line styling, as shown:

ul id=”twitter_update_list” style=”list-style-type: none;”

I did not like the way the bullet points looked, so I inserted the style code to tell viewers’ browsers not to display bullet points by telling it the list style type is “none.”

New widgets are coming out all the time, and we will discuss some more, but if I were you, the first one I would look into using is the Twitter widget that lets you stream your Twitter posts onto your web site.

Need some help using social networking to promote your web site? Contact Work Media at 888-299-4837 or email Info@WorkMedia.net.

Contact Work Media for help implementing an aggressive Internet marketing campaign for your business.
www.workmedia.net

Twitter: Don’t Bore Your Prospects

Today I begin Twittering with renewed enthusiasm. Last night I even updated my profile and image. I’ve got a yellow post it note stuck to the side of my monitor to remind me to update Twitter. If you don’t update, then the whole exercise is pointless.

Are you on the Twitter yet? It may seem like an unproductive use of your time, and I can’t really blame you. But if you ain’t on the Twitter, you got a problem.

Here’s the lowdown. Twitter really can help you build up an online network of people who are interested in what you have to say; who can influence events in your life; who can recommend your products or services to others. It is a legitimate business tool. And it’s free (not counting the time you spend actually doing it).

So start today. Go set up an account if you don’t have one, and make your page look interesting. Upload an image of yourself so you don’t have the default brown loop-looking thing as your image. Fill out the fields on your profile page. People want to learn who you are.

Your Twitter posts should: contain relevant keywords; be industry specific; and be interesting to read. If you can make them funny, that’s even better. You want to entertain as much as possible.

I’m a professional search engine marketer, but I’m a newbie at using Twitter. But if I’ve learned anything in the short time I have been using Twitter, it’s that you’ve got to be interesting!

By the way, you can look me up on Twitter at http://twitter.com/jwork.

Contact Work Media for help implementing an aggressive Internet marketing campaign for your business.
www.workmedia.net
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