Who We Are

Work Media is a search engine marketing firm founded by the Work brothers, Jerry, Chris and Corey, in 2007. Jerry and Chris started doing web site design over a decade ago and have done just about everything there is to do involving a web site. Chris is one of the top experts in the country in law firm web site promotion, having successfully promoted dozens of them. Jerry's experience is a bit broader, having once been Manager of Search for one of the nation's largest television home shopping networks. Our office is located at 98 West College Street in historic downtown Dickson, Tennessee.

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What We Do

Work Media drives traffic to web sites, plain and simple. We are aggressive, but we are also ethical and do things the right way. We help you accomplish your Internet marketing goals by doing several things: we increase your site's organic search engine rankings; we give you immediate visibility with paid search; we use social media to drive traffic as well as brand and introduce your business to potential sources of business; and we make sure that all of your marketing efforts work together in a unified way.

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Why Hire Us

Unlike a lot of people in this industry, we actually know what we're doing. We've done it for years, with dozens of clients. We've tried everything and done everything that relates to Internet and search engine marketing. Our focus is on making sure you receive the maximum benefit (Return on Investment) from every dollar you spend with us. You can click the link below to read what some of our clients have to say about us.

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How can we help you?

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The Work Media Strategic Approach

We employ a multi-pronged strategy that skillfully blends four distinct areas of Internet marketing: SEO, PPC, Social Media and Content Distribution.

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Search Engine Optimization (SEO) is the process of performing certain tasks to cause a web page to rank highly in search engines for specific keywords. It is further divided into on-page optimization and off-page optimization (link building). SEO positions your web site to receive free search engine traffic. It is a process that can take six months or longer to see results, but it provides an excellent return on investment.

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Pay per Click (PPC), or "paid search," is the act of placing text or graphical ads on advertising platforms such as Google AdWords and Yahoo! Search Marketing. Paid search works in conjunction with SEO because it drives immediate traffic (SEO takes much longer) and can provide valuable data. There is also a branding effect from having your web site listed in both the paid and organic sections of a search page.

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Content Distribution is the creation of articles, videos, press releases and other forms of content and distributing it widely online. This process creates hundreds of new links pointing to a web page and drives direct traffic. We spend a lot of time involved in the content distribution process because it is an extremely effective search engine marketing strategy with a high long-term return on investment.

Social Media. Facebook, Twitter, Squidoo, Blogger...you've heard of these sites, but do you really know how to use them? These platforms can add power to your online marketing, or they can diffuse your efforts and waste your time. It is important to pick a few sites you really like and master them. Be systematic and merge your social media networking activities into your overall Internet marketing campaign.

 

Internet Marketing Blog

Allocating Your Advertising Budget: Think Before You Spend
Think before you spend. That is today's lesson. We're talking about spending with regard to what you spend on advertising, especially online advertising. We have a lar...
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Learning How to Podcast
Work Media has begun doing a podcast. This is definitely a new area for us. We blog all the time (obviously), but to me, it is more difficult to smoothly convey a mess...
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The Simple Secret to Ultimate Online Marketing Success
You probably don't realize it, but you have the ultimate tool for business success right in front of you. Assuming you sell a reasonably high quality product or servi...
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Search Engine Marketing: Hot Tips for Writing Better Articles
Article writing continues to be one of the most effective search engine marketing techniques in existence. It has two major benefits: it is a good branding move becaus...
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Chronicling the Development of a Google AdWords Management Application - Trying to Finish
Yes, after all these months, we are still trying to finish the Google AdWords management application. Some time in late November, I decided that it was just going to t...
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Get in touch

Work Media is located at 98 West College Street in historic downtown Dickson, just West of Nashville.

Tel: 615-375-8793
Toll Free: 888-299-4837
Fax:615-375-1952
Email: info@workmedia.net