Work Media's Internet Marketing Services

Search Engine Optimization

Search engine optimization ("SEO") is the art and science of performing various tasks to cause a web site to rank highly in search engines for specific keywords. There is no better way to generate business than to have a listing for your web site appear in search engine searches related to your business. But if your site isn't on the first page of search results, or at least on the second page, then you are invisible. Being invisible is definitely bad for your business. We can help you target the right keywords and implement an aggressive SEO campaign to get your site highly ranked for search terms people use to find your type of business.
Search Engine Optimization Services

Pay Per Click Management (PPC)

Many search engines, such as Google.com, use a bid-based system for keyword-related ads to be displayed on search results pages and content network partner sites. These are often called pay-per-click (ppc), paid search, or sponsored search ads. These ads often take the form of small, unobtrusive boxes of text that have a similar appearance to natural search results. However, these days, paid search ads can take many different forms, including graphical ads and video ads.
Pay Per Click Management Services

Newsletters / Articles

Article writing and distribution accomplished two major goals: 1. it makes you look like more of an authority in your field; and 2. it results in many new links pointing to your site, which drives traffic from improved search engine rankings and from direct click-throughs. Work Media uses article creation as a key part of our own Internet marketing strategy and can speak for its effectiveness. We can help you incorporate article writing into your marketing strategy and will even write your articles for you if you want. Another big advantage of article writing is that you can re-use the content for your newsletter or blog.
Article Writing and Distribution Services

Blogging

Search engines love content. They also love content that changes. A lot. A blog, by definition, changes often. But it's not enough just to write your blog and hope people find it. You need to tell the world about it and do everything you can to build a community around your blog. If done correctly, blogging may be the number one technique of creating original new content and using it to drive traffic to your site. But it takes time to get a feel for blogging and to update it often enough to make an impact. We can help.
Blogging Services

Online Press Releases

Online press releases are different from real world press releases. Although they are picked up by press, they are also picked up thousands of other web sites and used for content on web sites and in newsletters. Similar to article writing, online PR can result in many new links pointing to your site. A major benefit of online PR, however, is that it is possible to have your press release content injected directly into the major search engine news results. We can help you write a keyword-rich press release and take care of giving it as much distribution as possible.
Online Optimized PR Services

Consulting

If you want to get really serious with your Internet marketing, we are here to give you as much help as you need. We can research what keywords will be most effective, perform detailed analyses of your site, and create a powerful, effective plan to drive traffic to it. If you want, we can even spend a week in your company teaching your staff how to maintain your campaign. Whatever you need, we're here to help.
Marketing Consulting