Using Widgets and Mashups to Promote Your Business
A "widget" is a program that runs inside a browser or on a user's desktop (such as when running Google…
Improving Paid Search Performance Through Better Targeting
If you are driving traffic to your web site through paid search, but that traffic is not profitable, then you…
Marketing Success for 2008: Measurement is the Key
Welcome to the first Work Media blog post of 2008. We hope everybody had a terrific New Years!We've been finishing…
Merry Christmas!
This will be our last blog until after Christmas. Work Media will only be open for part of next week,…
How Not to Promote Your Business Locally Online: Shopping for Car Stereos
An experience I had this weekend got me thinking about the importance of local Internet marketing.Saturday, I wanted to take…
A Seven Sentence Marketing Plan for 2008
We are working on Work Media's 2008 marketing plan, so I thought that would be a good subject for today's…
MSN Budgeting Hot Tip: How to Keep Your Search Ads Running
I'll admit that we have used MSN much less than Google and Yahoo!. It just doesn't have the keyword inventory…
Importing Google Data Into Yahoo! – Things to Keep in Mind
Earlier this week I was trying to import a Google campaign into Yahoo!. Yahoo! has this tool that is supposed…
A Few Quick Microsoft AdCenter Tips
Like all of the major search engine ad platforms, Microsoft's AdCenter has some nice features as well as some not-so-nice…
Things to Test in Your Paid Search Ad Copy
The human mind is a wondrous and complicated thing. It is also completely unpredictable. When it comes to writing ads…