Preferred Cost – Using Google's New Ad Pricing Technique to Reduce Your Risk
Traditionally, bidding on clicks in a search engine has been a hit-or-miss proposition. You set the MAXIMUM you are willing…
Blog
Designing for Search Engines – Simpler is Better
We have a client for whom we are managing a small pay-per-click campaign. We are trying to implement tracking, with…
LookSmart Expands Its Paid Ad Offerings with Contextual Targeting
LookSmart is a lower tier search network that has a pay-per-click advertising model similar to the major search engines. The…
A Quick, Non-Mathematical Lesson on PPC Bidding Strategy
Here are some quick, non-mathematical thoughts regarding your bidding strategy.There is a fair amount of research that indicated that, in…
Introducing the Newest Member of the Work Media Family
Jerry Work here again. This weekend we succesfully produced the newest member of our family, Elizabeth Skyler Work, born 6:03PM…
The State of Affairs at Work Media
Jerry Work here. These are exciting days around the Work Media headquarters. We have begun a search engine marketing consulting…
The Push Versus the Pull of Search Engine Marketing
While discussing the proper strategy for a new client who is in a brand new market, we realized that paid…
The Power of a Cohesive, Integrated Marketing Campaign
You need to think of all of your marketing efforts as an integrated campaign - TV, radio, print, search, online…
Managing Your Pay-Per-Click Spend When Funds Are Limited: Spend It or Save It?
If you are on a very limited search engine marketing budget, you face two options when it comes to budgeting:…
How to Use Magnolia.com to Promote Your Web Site
Ma.gnolia is a very nicely designed social bookmarking site that is easy to use. It has a Google Page Rank…