Google Set to Launch Pay Per Action – the Next Phase in Search Engine Marketing
There is a growing trend in online advertising toward "pay-per-action". Pay-per-action is a pricing model in which the advertiser pays…
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Internet Marketing: Keep Your Eye on Your Bounce Rates
The bounce rate of a web page is the percentage of visitors to that page who leave your site from…
A Look Into Affiliate Programs – Learning As We Go
This blog has become a place where we can discuss things related to projects we are working on, sort-of spilling…
Microsoft Puts an End to Cybersquatting
is registering a domain name that incorporates the brand name of an existing company in order to capitalize on traffic…
Search Engine Marketing: The Hottest Industry Around
A recent article in MediaPost.com titled "Hiring Line: Keep Your People Happy Before Someone Else Does" touched on the fact…
Advice on Generating Keywords for Your Pay-Per-Click Campaign
Keywords are the lifeblood of your pay-per-click marketing campaigns. If you don't have a strong list of keywords, then you…
Pay Per Click Marketing: How to Set Up Keyword Tracking in Google
Today we're going to give a quick lesson on how to set up keyword tracking with your destination URL's in…
Yahoo Search Marketing's Find Keywords Tool – a Quick Primer
Today we're going to give a quick tutorial on using Yahoo Search Marketing's Find Keywords tool. It's a pretty slick…
Finding Pockets of People – Strategic Use of Keyword Research Data
I have a friend who has a vegetarian recipe web site. It's a blog in which he posts every now…
Using Social Bookmarking Site Del.icio.us to Promote Your Web Site
Yesterday marked out 80th blog post. We're proud of that because it really took us quite a while to get…