Web Site Marketing: Choose Your Content Management System Vendor Carefully
I have had a fair amount of experience working on optimizing web sites that were built on top of some…
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Internet Marketing Copywriting – Connect the Dots for the Reader
When writing copy for your web site (or any other marketing piece), don't assume that the reader will understand why…
Beating Yahoo's New Quality Index
Yahoo has gotten overly strict in its attempt to only allow relevant sponsored search ads. We are finding that a…
Applying Direct Marketing Concepts to Your Online Marketing – Your USP and Advertising Copy
Yesterday's post got us into that direct marketing kind of mode. The weather in Nashville was beautiful so I (Jerry)…
A.I.D.: Using a Classic Copywriting Formula to Strengthen Your Internet Marketing
A.I.D. Attention, interest, desire.This is a classic direct marketing formula that, if you apply it to your online marketing, will…
Pay-Per-Click Ad Keyword Tracking: Just Do It!
Keyword tracking is very important to the success of a pay-per-click advertising campaign. If you have a conversion event page…
Microsoft adCenter Keyword Research Tool: Generating Demographic Data Useful to Your Search Engine Marketing
We have been doing a lot of pay-per-click campaign management that spans all three major search engines: Google, Yahoo, and…
Pay-Per-Click Advertising Keyword Research Tips
Keyword research is a very important part of the process of running a successful pay-per-click campaign. If you only run…
Pay-Per-Click Marketing: Expand Your Horizons
The American pay-per-click market is getting crowded. You can still keep costs down by taking a "long-tail" approach (looking for…
MSN Advertising: Taking Advantage of Dynamic Text Options, Part 2
Yesterday we began our discussion of dynamic text options when setting up pay-per-click ads to run on MSN, focusing mostly…