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The Two Disciplines of Successful Pay-Per-Click Marketing

Pay-Per-Click, or Sponsored Search, marketing is an interesting field because of the duality of skills necessary to be successful in…

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Winning the Search Marketing Wars with Branding

We are currently managing a pay-per-click campaign for a client that is going well in terms of driving traffic to…

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Internet Marketing: Pay Per Click Keyword Research Tips

When setting up keywords for our PPC campaigns, it is generally a better strategy to set up keywords and ads…

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Internet Marketing: Here Are a Couple of Blogs We Really Like

Man, it is hard coming up with something original to write about almost every single day. With that in mind,…

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Internet Marketing: A Quick Primer on Keyword Density

When engaging in on-site optimization (i.e., changing the code and text of your web page to rank highly in the…

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Internet Marketing: Conversion Strategies for Turning Visitors into Customers

You put a lot of work into getting people to your web site - search engine optimization, pay-per-click, content creation…

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Internet Marketing: Eye Tracking Research Reveals the Most Valuable Search Engine Real Estate

A San Fransisco-based company called Eyetools has just released a new report based on eye tracking research involving people performing…

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Internet Marketing Weapons: A Look at MSN Labs Tools – Part 3

We've spent the last couple of blog posts discussing the MSN AdCenter Labs beta tools and how you might use…

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Internet Marketing Weapons: A Look at MSN Labs Tools – Part 2

Yesterday we began our discussion of MSN AdCenter Labs beta tools for Internet marketing purposes. Today we continue that discussion…

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Internet Marketing Weapons: A Look at MSN Labs Tools – Part 1

As an aggressive Internet marketer, you need to use every tool at your disposal that might give you an edge…

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