Classic Business Wisdom: Sell Benefits, not Features
When you are writing copy and designing offers for your web site, you have got to keep in mind classic…
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URL Rewriting for Dummies
If your web site is dynamic, meaning its content is stored and retrieved from a database (for example, an ecommerce…
Make more money by spending less: Optimizing PPC landing pages
Launching a successful Pay-Per-Click (PPC) campaign is more than creating compelling ads. You need to place just as much emphasis…
Search Engine Optimization: Analytics, Keywords and Research
Many of you have asked, “Why does our site rank for this keyword, but not this one”. Therefore, I would…
Getting Your Feet Wet with Local Search
The Internet is the new yellow pages. Even the companies that create yellow pages directories think so, as companies like…
Blogging for Customers
If ever there was a secret weapon in the Internet marketer's toolkit, it's the blog (short for "Web Log"). The…
I love the new website, but how will someone find it?
Marketing starts before marketing begins: Your new website may look very pleasing to the eye of the visitor. Unfortunately things…
The Power of Local Search Engines: Marketing in your backyard
If you’re reading our blog chances are you probably have some understanding in the importance of online marketing. No one…
Internet Marketing: Blogging for Prospects
Ok, I know what you're thinking... "why is this cat discussing the benefits of blogging in his FIRST blog entry?"…