If you only approach blogging from the perspective that you are going to post blogs and hope people read them, you are missing half of the equation. There is a community of bloggers engaged in discussion about your industry. Be a part of their discussion. Search out blogs that deal with your industry and post intelligent, informative comments (but make sure you have something legitimate to say). You will receive two benefits from doing this:
- You will expose yourself to others who may be interested in what you have to say and may even be potential customers. You will get your name “out there”.
- You can get some links from very popular blogs pointing to your web site, which will drive traffic to your web site or blog and possibly raise your search engine rankings.
Really, you just have to remember that you’re not blogging just to sell stuff – you are trying to build a community of people who are interested in what you have to say, and you are participating in a larger community-wide discussion that involves your blog as well as the blogs of others.
For help implementing your own blog marketing campaign, contact Work Media at workmedia.net or 888-299-4837.