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Web Site Design…Hire an SEO Expert FIRST!

We get lots of calls from businesses wanting us to optimize and promote their new web sites after their construction…people, people, when are you going to learn that you need to hire your search engine optimization expert BEFORE building your site?We are working...

Don't be Discouraged by the Google Dance

Man, achieving a very high ranking in Google for desirable keywords can be tough. We have been heavily promoting our site for a few select keywords and are right on the cusp of positioning ourselves the way we want, but Google keeps bouncing us around. Now, I will say...

Seven Questions to Ask Your Potential SEO Firm

SEO is a confusing service to purchase. Talk to ten different companies and you’ll hear much of the same thing, yet get ten wildly different prices.So here is a list of seven questions that will help you make the determination of what firm to hire. 1. How many...

Microsoft Buying Yahoo! Would Be Wonderful for Advertisers

I read over the weekend that Microsoft is trying to buy Yahoo!. They are willing to pay a nice premium over where the stock is at right now (having been beaten down by disappointing earnings), so it would represent a nice profit for Yahoo! stockholders. Will the deal...

Microsoft's Latest Keyword Research Tool: adCenter Add-in for Excel

Microsoft has released a new tool for use by advertisers on its search engine – adCenter Add-in for Excel 2007. Microsoft describes it as:”…a keyword research and optimization tool that can help you understand keyword popularity and trends, and gain...

Ready, Fire, Aim – the Right Way to Launch a Paid Search Campaign

‘Hope everybody had a fantastic Thanksgiving. I headed down to Memphis to spend a few days at my in-laws’. I lived in Memphis for several years. The city has gotten some bad press recently because of its’ crime rate, but it’s a great city with...