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Let Google Show You the Way with Search Console

Let Google Show You the Way with Search Console

If you have a website, then you should have a Google Search Console account (also referred to as a “Google WebMaster” account). Google Search Console gives you a ton of insight into how Google views your site. Among the pieces of information you will learn from Search...
Improving Your Google Ads Performance by Optimizing for Device Type

Improving Your Google Ads Performance by Optimizing for Device Type

Google ad performance can be broken out and adjusted based on three major categories of device type: • Computers • Mobile phones • Tablets Google provides performance data for each type of device and allows you to adjust your campaigns to serve more or fewer ads for...
Google Search Console: Often Overlooked but Critical to SEO Success

Google Search Console: Often Overlooked but Critical to SEO Success

Google Search Console is the platform Google makes available to provide it information about your website and receive feedback from Google. Information it will provide includes if it is indexing the pages of your site, what search terms people are using to find your...
The Risk in Using Google Dynamic Ad Content…and What to Do About It

The Risk in Using Google Dynamic Ad Content…and What to Do About It

A feature of Google AdWords that I have used often is dynamic ads, whereby the exact search phrase that triggered the ad is used in the ad copy. For example, if one of your keywords is “Atlanta Volvo dealership”, the top title of the ad could be...

Four Google Platforms Every Business Should Be Using and Why – Internet Marketing Report Video Edition – Episode 3