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Breaking Out of Our Shell

For a blogger, I don’t get out much. Most successful bloggers spend all kinds of time reading other blogs, posting, being active in blog communities…and I don’t know how they do it. How the heck do you do that and still get any work done? We still don’t visit many blogs and get into that community stuff too much, simply because of the time required. But we have started doing something that moves us in that direction that i think may be of value to you.

We’ve been going to “answer” sites and responding to questions that deal with search engine marketing topics. A couple of good examples of the types of sites I’m talking about are:

http://answers.yahoo.com

and

http://linkedin.com/answers

To answer questions on either site, you have to have an account. Signing up doesn’t take long, but you might want to spend some time working on your profile just in case people reading your answers want to find out more about you.

You may or may not receive any boost in your search engine rankings from these sites. Linkedin, for example, uses a redirect for your web site link, so it’s not a link straight to your site. And Yahoo! inserts a nofollow attribute in links contained in answers. But with Yahoo!, we have seen many links contained in answers appear in search engine lists of links to a site, so we think you are getting some value there.

Even if you receive no search engine ranking boost, you will expose your expertise to people looking for help in your area, so chances are good that you will receive some traffic. It’s just another form of on-line networking. You’ve got to get your name out there, and answering questions is a good way to do it.

You do need to be careful not to use the answer sites simply for promotional purposes. Your accounts will be banned quick if you do that. If you’re going to do it, you need to look for questions for which you can honestly provide some insight, and type out complete, well-written responses.

If you could use some help implementing a search engine optimization or pay per click management campaign for your business, give us a call at 888-299-4837 or email Info@WorkMedia.net.

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