This is our 100th blog post! That is quite a milestone. When we first started publishing a blog (originally under the domain name “icanbefound.com”), we posted maybe an average of once every two weeks. We just couldn’t get it going. It was only a few months ago that we decided to get serious about it and started posting an average of 4 times per week. And now we’ve reached blog number 100. Here are some things we have learned, both positive and negative:

1. Blogs generate search engine rankings. Once the search engine spiders (especially Google) became trained to the fact that our blog was a source of frequent new content, they started returning every day looking for content. As a result, we have generated all kinds of search engine rankings for keywords that just happen to be in our blog.

2. Communities don’t just form around a blog. This is an area we have been weak. To build a community around your blog, you need to be an active member of the blogosphere. You need to read blog posts of others in your industry and post informative, thoughtful comments to their posts, along with a link back to your blog.

3. There are lots of ways to come up with content for a blog. One technique we have used a lot is to write large blocks of text, such as a chapter or section for a book, and then cut that text up into smaller blocks that you can use for blog posts. Another common technique is to comment on articles or other blog posts related to your industry. We have stayed away from personal-style blog posts where you talk about your feelings, interests, or things going on in your life – but if that serves your purposes, go for it.

4. Blogs are repurposable. Blog posts can become content for articles. Articles can become content for books, etc.

All in all, our blogging experience has been very positive, and we definitely encourage you to try it.

If you would like help creating a blog for your web site, contact Work Media at 888-299-4837 or email Info@WorkMedia.net.