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Watch that spelling!!

Please take this time to learn from my mistake. I recently extinguished a forrest fire because i misspelled one word in a keyword meta tag. I have a client that was threatened with a lawsuit over the letter “C”. That’s right..the letter...

Writing for Two Entities: Search Engines and People

Today begins a new life for the Work Media (“ICanBeFound”) blog. We will now be updating the blog almost every day with short articles related to Internet marketing, along with longer, more in-depth articles that will be available through the Work Media...

Notes from the Internet Retailer Conference: Growing Business with Loyalty Programs

Jerry attended the Internet Retailer conference in Chicago and will be writing a series of articles about it. The first one is below. Also, we recently released our first book, an online marketing guide entitled “Aggressive Online Marketing Fundamentals: the...

Critical Landing Page Copy Considerations

Well-crafted landing pages are critical to the success of an Internet marketing campaign. First, just what is a landing page? A landing page is a special page set up to achieve some kind of action, such as making a sale or getting the visitor to fill in a form, that a...

Critical Considerations BEFORE Building Your Web Site

I am currently managing the search engine optimization efforts for a large ecommerce site, and I gotta say – it’s a mess. My employer paid a large sum of money to a web development firm in Michigan to develop a complicated ecommerce site that is full of...