You need to face facts – only a very small percentage of people who visit your web site are going to do business with you initially. You need to get that email address. The approach that Work Media has taken (and that probably many of you have taken) is to use a newsletter signup form to try and gather email addresses. We get some email addresses that way, but not enough. It’s just too passive an approach.
To counter this, we are working on a free Internet marketing course that will be served via an autoresponder. An autoresponder is software that sends out a series of emails at intervals that you specify to anyone who provides contact information. This is extremely valuable because it allows you to contact prospective customers on a regular basis automatically, without you having to actually send out the messages yourself.
It has been shown in marketing studies that it often takes 5 or more contacts with a prospect before a sale is made. By automating the process, you get those 5 or more messages sent out regardless of what’s going on in your life. Autoresponders have been used by Internet marketing experts for years, but they are still underused by many other types of businesses that could benefit.
For instance, let’s say you own an automobile dealership. You could create a series of emails related to car maintenance (each email touching on one particular area), and then set up an autoresponder to send the emails to anyone who signs up. In this way, you keep your name in your prospects’ minds.
Granted, you still have to get the traffic there to start with (we spend most of our time in this blog talking about ways to do that), but once you do, you need to MAXIMIZE the opportunity.
If you would like help automating your online marketing with use of autoresponder, contact Work Media at 888-299-4837 or email Info@WorkMedia.net.
615-745-3094
info@workmedia.net
