Jerry Work here. Man, I really “mailed it in” in my last blog post. In other words, I basically just slapped some words down to get something out, but did not put much real effort into it. But sometimes you have to do that just to keep the thing going. The key to success (well, maybe not THE key, but a big key nonetheless) is consistency. It’s actually a lot like working out. Once you get on a roll and get in the habit of doing it 3 or 4 times a week, it gets a lot easier. But if you stop for an extended period (as we recently did, going a month without posting a new blog) and then try to start back, it becomes much more difficult until you get back into a good groove.

Last year, when I first launched Work Media as a full-time business (rather than a sideline) it was much easier to blog regularly because I didn’t have much else to do. I didn’t really have any clients to speak of so I had plenty of time for marketing, such as publishing my blog. Funny how things change once you actually start getting some business.

Now there are two of us working full-time, with a major expansion about to happen that will greatly increase the number of people associated with Work Media, and it’s all we can do to get our work done. So blogging has fallen way down the list of priorities. But it must be done!

Why? For one thing, it generates search engine rankings for our web site. Another reason is that it is a way for us to clarify our thoughts on subjects related to Internet marketing – a way for us to think out loud. It also helps establish our credibility by creating original writings about our industry. We have used a lot of content originally published in our blogs as material for articles and books.

So…you should do the same. Force yourself to post three blog posts every week. And on those days when you just can’t come up with anything, phone it in. Just getting it done somehow is better than not doing it at all.

Work Media provides a blog publishing service. If you just don’t have the time or energy to do it, we’ll do it for you! Contact us today at 888-299-4837 or email Info@WorkMedia.net.