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An Introduction to the Kelly Formula

Apr 14, 2008 | bid management, Kelly formula, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem

Today we’re going deep. We’re going to examine a mathematical equation created years ago by a guy named J. L. Kelly. Kelly was a brilliant man who devised a formula that is so rudimentary, yet so critical, it is the foundation for many systems in the world...