615-745-3094 info@workmedia.net

Watch that spelling!!

Please take this time to learn from my mistake. I recently extinguished a forrest fire because i misspelled one word in a keyword meta tag. I have a client that was threatened with a lawsuit over the letter “C”. That’s right..the letter...

Writing for Two Entities: Search Engines and People

Today begins a new life for the Work Media (“ICanBeFound”) blog. We will now be updating the blog almost every day with short articles related to Internet marketing, along with longer, more in-depth articles that will be available through the Work Media...

Notes from the Internet Retailer Conference: Growing Business with Loyalty Programs

Jerry attended the Internet Retailer conference in Chicago and will be writing a series of articles about it. The first one is below. Also, we recently released our first book, an online marketing guide entitled “Aggressive Online Marketing Fundamentals: the...

Critical Landing Page Copy Considerations

Well-crafted landing pages are critical to the success of an Internet marketing campaign. First, just what is a landing page? A landing page is a special page set up to achieve some kind of action, such as making a sale or getting the visitor to fill in a form, that a...

Critical Considerations BEFORE Building Your Web Site

I am currently managing the search engine optimization efforts for a large ecommerce site, and I gotta say – it’s a mess. My employer paid a large sum of money to a web development firm in Michigan to develop a complicated ecommerce site that is full of...

Gotta Have Link Partners

No matter how solid the content is on your web site or how optimized your pages are, if you are lacking in “off-the-page” factors, you may have difficulty obtaining high search engine rankings. You need other web pages pointing to your site. Ideally, you...