We just noticed a very cool new Google AdWords feature. For advertisers who use Google Checkout, their ads can now expand to show actual products they are selling. We have not investigated yet to see how the feature works (for instance, if this is something you have to manually configure or if it happens automatically), but this is a great benefit to advertisers who are selling products because potential customers can actually see some of your products BEFORE clicking your ad. This should definitely help lower conversion costs for smart advertisers.

Here are a couple more resources you might want to check out related to law firm Internet marketing:

http://marketingforlawfirms.wordpress.com/2008/10/09/lawyer-website-marketing-powerful-search-engine-advice-straight-from-the-source/

http://knol.google.com/k/otto-larsen/-/39fdtoxydt17x/2

We’ve done a lot of work on our law firm internet marketing site, so you might want to check it out again.