These days, anyone can set up a paid search account and call himself a pay per click expert. But there is a big difference between knowing how to set up an account and knowing how to maximize the profitability of that account. Before you hire anyone to manage your pay per click account, ask the following questions:

1. Are you certified by the major search engines?
2. Do you have any references?
3. How many accounts have you managed?
4. Do you do other things, or only search?
5. How long have you been managing pay per click accounts?

I know it’s tempting just to let your ad agency or web designer do this stuff for you. But the cold, hard fact is that most web designers don’t know that much about search engine marketing, either paid or natural. And most ad agencies don’t really know what they’re doing when it comes to online advertising.

My advice? Hire professionals who only do search engine marketing! In the long-run, it will save you a lot of time, money, and frustration.

Work Media is a search engine optimization and pay per click firm in Nashville. That’s all we do, and we would love to talk to you!