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Jerry Work here. I have returned to the business of finishing our next book, on the subject of social media marketing. It has been 90% written for a couple of months; I just haven’t had the enthusiasm for the project to finish. But I’ve rededicated myself to getting it done and out to the public.

It’s funny…as I read through what I’ve written, I keep saying to myself “man, that’s a good idea…I should do that…” You see, I’ve spent a ton of time this year studying social media, experimenting with Twitter and whatnot, but then when things get too busy around the office, I tend to drop it so that I can concentrate on getting the work done.

But it can’t be that way.

You have GOT to be systematic if you are going to use social media as a marketing strategy. If you post on Twitter once a week, that is going to do absolutely nothing. If you update Facebook once a month, you might as well be invisible. These things have got to be done every day.

I have blogged quite a bit here and in my Twitter marketing blog about automating certain tasks so that your accounts stay updated even when you don’t manually update them yourself. But I’ve discovered something else about myself that I think is probably applicable to most people: once you stop doing something, it is difficult to start back up. So for the last few weeks, my Twitter account has pretty well been on auto-pilot. Sure, it is good because I have kept it going, but social networking is MUCH more effective when you involve yourself…when you read what others around you are saying…when you are part of the community.

So be better than I have been lately. Get your systems in place to automate your accounts, but make sure you set aside a little bit of time each day to log into Twitter, Facebook, LinkedIn, or whatever you’re into, and update your account. Respond to what some other users are saying. Look for new friends.

Just do it!