It is becoming increasingly more important for you to establish to Google that you are a real person creating legitimate content in order to get more leverage from the content that you create for your search engine marketing. There are a lot of little details for doing this, but what follows is a quick and dirty four step plan for becoming a Google authority.

1. First set up for yourself a high quality profile on Google +. Add a photo, and take advantage of any opportunity Google presents to give more information. And go ahead and follow some other people to start forming your circles.

2. Then create an account for yourself at www.ezinearticles.com, the top article directory. Go ahead and fill out all the information, including a photo. Add your Google + profile link to your Ezinearticles.com account by clicking the Social Media dropdown on the main menu and then selecting Google +.

3. Add your ezinearticles.com profile link to your Google + account. Click on Profile, then the Contributor to link. Add your Ezinearticles.com profile page link as a public link.

4. Begin publishing articles with your ezinearticles.com account. Place at most two keyword links to your website in the resource boxes for your articles.

This is a super simplification, but that’s it in a nutshell. You’re basically forming a chain that Google can follow to establish that you are a real person and a legitimate creator of content. If you do this over time, Google will consider you more of an authority, thus showing favoritism toward your published articles, and possibly increasing the likelihood of favoring your website in search rankings.