The whole point of your Internet marketing campaign is to drive people to your web site and then get them to do something: buy your product, fill out a form, call you, whatever. The more traffic you can drive to your site, the better your chances of achieving your web site goal. So everything you do should be for the purpose of driving traffic to your site.
If you have a blog that is separate from your web site, you are splitting your efforts. Your blog should be part of your web site. Your blog can be used to feed content throughout your site. This can be accomplished by specifically tagging your posts and then using your own RSS feed to feed content to different sections of your web site. Using the Work Media web site as an example, our page about Pay-Per-Click Marketing features snippets of blog posts that have been tagged “pay-per-click”. As a result, every time we update our blog, we create new content that gets spread throughout our web site. And you know search engines love content that changes often.
The same effect could be achieved with a blog that was hosted with your blogging service (such as blogger.com) or at a separate domain, but you weaken your branding effort. Readers of your blog won’t see your domain name in the browser window. They may not even see the connection between your blog and your web site. You should set your blog template to look as much like the rest of your web site as possible. Think “branding”.
Contact Work Media for help implementing your blog marketing campaign at info@workmedia.net or 888-299-4837.