Jerry Work here. I do most of the blogging for Work Media. The way my partner/brother Chris and I work is that I do most of the content stuff, such as blogging, we both do paid search, Chris does more pure SEO, and I handle very technical issues, such as the programming of our proprietary paid search management software, which is currently in development. My point is this: I will be out of much of this week because of my five month old daughter, who is having surgery at Vanderbilt Children’s Hospital, so the Work Media blog will probably not get updated that much this week. I just didn’t want you to think we were abandoning you again. I know there have been times when we would go a week or several weeks with hardly any posting. This is not going to be one of those times.

Now onto other things. A recent survey of the members of MediaPost reveals that, despite the overall sluggishness of the American economy, Internet marketing is still coming on strong. An article in MediaPost that summarized the results showed the following:

• 70% of survey respondents said their fourth quarter online marketing budget is up over 2006.
• 59% increased their budgets from the second quarter to the third.
• 34% plan on increasing their online advertising budget in 2008, versus 7% who will decrease it.

Here is the link to the article: http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=67923&Nid=34643&p=400638

I would wager that, of all marketing media outlets, online is the only area experiencing increased budgets right now. So the time to get cracking with your own online marketing campaign is NOW!

If you need some help getting your online marketing campaign off the ground, contact Work Media at 888-299-4837 or email Info@WorkMedia.net. We’re here to help.