Well, I knew it would happen sooner or later. We’ve finally gotten so busy that publishing our blog has slipped way down our list of priorities as we do everything we can to keep our clients happy and our business growing. We apologize for the lack of new posts – we know you’ve been anxiously awaiting a new post for a week now.

Our friends at Bentley Systems are keeping us slammed. We are involved in a major pay-per-click management initiative with them involving many keywords, many ads, and many landing pages. Much like SEO, pay-per-click is a front-heavy process. Once you get your keywords set and your ads written, it’s largely a matter of managing bids to maximize your return on ad spend. Bentley is a little different because there are SO many landing pages to create that we’re doing a few a week, so it’s much more of an ongoing manual process.

Our server crashed this week, putting us in a very awkward position. Our hosting company is replacing both the hard drive and memory. In the meantime, we have several sites down, which is ruinous for search engine rankings.

We also have a bunch of new prospects in the pipeline for whom we have had to have meetings, phone calls, and a series of email communications. We are a small firm. At the moment, the same people who are doing the actual work are the same ones doing the marketing. We hope to change that very soon.

Anyway…no lesson today. We just had not blogged in a week, so we wanted to at least post and say “Sorry”, and we will try to do much better from this point on. If there is anything we can do for you, please call us at 888-299-4837 or email Info@WorkMedia.net.