There seem to be some technical issues going on at Google related to reporting. We have one client who is unable to change the range of data reported in his control panel. To see a specific range of data, he has to go through the full process of creating a report. Here is Google’s response to the problem:

Thank you for your response. We do have a workaround for this issue for you to create a report. Please follow the instructions given below to create a report on demand:
1) Sign into your AdWords account.
2) Go to the ‘Reports’ tab.
3) Click on ‘ Create a Report Now ‘ link and create a report following the instructions given.
Please continue to manually generate reports until we find a solution to this issue. Also, our engineers are currently working towards resolving this issue. I apologize for the inconvenience caused.

And we have another client for whom conversion data is being reported incorrectly. This is a serious problem since we use conversion data as the basis for our actions. Conversion rate is a much stronger basis for determining the success of a keyword or ad than click-through rate. So the lesson here is to make sure you double check the data in your reports. And if you are having trouble (with date ranges, conversion data, or anything else) make sure you contact Google AdWords customer support (there is a contact link inside the control panel). We have found Google to be fairly responsive when it comes to these issues. Which you would expect them to be since having people run ads is how they make their money!

If you need any help managing your Google AdWords campaign, please contact Work Media at 888-299-4837 or email Info@WorkMedia.net.