Here are a couple of items of news from the Google camp that we thought were interesting, and that you should know about.

First off, Google now takes the loading time of your landing pages into consideration when determining relevance for AdWords ads. Google requires advertisers to pay more for clicks if it determines that there is low relevancy between the keywords, ads, and landing pages. It wants to make sure that there is a strong sense of congruency – that everything relates and is relevant. But now they have gone a step further and are measuring the loading speed of your landing pages. Advertisers who have pages that load too slowly will be punished by being forced to pay more for clicks.

We don’t agree with this move by Google. Economics takes care of this kind of problem. If an advertiser’s keywords are not appropriate, or if its ads are not effective, or if its landing pages take too long to load, the economics of the situation will drive the advertiser away. The business will lose too much money to keep doing it. Google’s micromanagement continues.

The other Google news item is that an ad purchasing system similar to what Google offers for newspaper and radio is now in beta testing for TV. The new platform lets advertisers purchase TV ad time on the Echostar satellite system. It is currently being tested by a few select advertisers, but early feedback seems to be very positive. The day is fast approaching when Google’s advertising platform can be used to manage a completely integrated marketing campaign incorporating search, online content, print, radio, and TV.

Speaking of Google, we are still finishing up the first iteration of our AdWords management tool. We’ve been fixing bugs for weeks, but hopefully it will be ready to try out next month.

If you could use some help with Google pay per click management or any other online marketing activity, contact Work Media at 888-299-4837 of Info@WorkMedia.net.