You’ve probably heard that Google has recently purchased Double Click, an ad network management company. Well, in keeping pace, Yahoo! has just announced the purchase of Right Networks, an online ad exchange. Both deals greatly increase the respective company’s reach by increasing the total ad inventory available.

So what does this mean to you?

It means the sooner you adapt to the new world of Internet-driven advertising, the better able you will be to take advantage of converging media. Face it – Google and Yahoo! are no longer search engines or directories. They are full-blown media giants who are steadily increasing their reach, both on-line and off-line. Being an informed advertiser experienced in the use of search engine interfaces gives you the cutting edge advantage. Soon you will be able to purchase search engine ads, TV ads, print media ads, billboards…all from a single company, using single centralized media management control panel.

Don’t fear the future. Be on the cutting edge. It starts by running a simple pay-per-click text ad campaign. Where it goes from there, is only limited by your imagination and willingness to learn.

If you would like help entering the world of search engine marketing, contact Work Media at 888-299-4837 or email Info@WorkMedia.net.