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Today’s featured Squidoo lens is on the subject of banner ads. There are times when advertising on search engine results pages for your industry is just too expensive, in which case you may want to turn to content network advertising. You can run text ads on content networks, but sometimes you get better results with graphical banner ads. So obviously, banner ad creation is an important part of that process. Now on today’s main topic…

Article Spinning Software: Should You Use It?

Content “spinning”, or article spinning, is the act of taking seed content (such as an article) and creating different versions of it by changing words, passages, and paragraphs. It is somewhat of a controversial practice because, depending on how it is used, it can result in spam. For example, if I create an article and then use article spinning software to create a thousand slightly different versions of the article for blasting around to various web sites…that would probably be considered a spamming, or “black hat”, technique.

That is not the way my firm practices spinning. I believe if you create spun content that has a large degree of variation that is optimized in such a way to be easily found with different keywords, then the technique is legitimate. So content that we spin has a large amount of variation between versions. It is a time consuming process, but still faster than maintaining a one-to-one ratio between original content and content locations. It gives us leverage on our time, but does not bombard the Web with content that is essentially the same.

This concept is similar to one we have discussed many times before, which is re-purposing content. For example, taking two blog posts that are about the same subject and combining them into an article, and then distributing the article directories. Like content spinning, it gives you great leverage on your time.

Certainly, publishing a blog is a fantastic start to a content campaign. But you need to go far beyond simply publishing your blog. You need to make maximum use of every word you type, and content spinning is one technique to make that happen.

To answer the question of this post: should you use article spinning software?, the answer is “yes.” But do it in an ethical manner. If you don’t have serious time to put into writing your articles so that each version will be very unique, then don’t do it.

For help in making the absolute best use of your writing for purposes of improving your search engine rankings, contact Work Media at 888-299-4837 or email Info@WorkMedia.net.