Jan 31, 2012 | Google Places, local search marketing, local SEO, SEO
If your business operates at a local level, or has a geographically-defined market area, then it is important that you engage in local SEO. This process should probably start with Google Places. Google Places is Google’s online business directory, similar to...
Jan 30, 2012 | Link Building, SEO, social media
Search engine optimization ain’t what it used to be. Back in the good old days (pre-Google) all you had to do was use your keywords in your meta-tags, title and copy. You had a very good chance of ranking in search engines for the keywords. Then Google came...
Jul 22, 2011 | local search marketing, social media
Work Media has been doing some business with a company in the destination lodging industry and they have, like everyone else in the industry, an interesting and difficult problem that I think is probably going to be more prevalent across other industries over time...
Feb 14, 2011 | advertising, AdWords, paid search, pay-per-click
Despite what you hear these days about Facebook domination, search engine marketing is alive and well. Since I’ve got AdWords on my mind, I thought I would take this opportunity to pass along some strategies that might help you be more successful using Google to...
