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Writing for People and Machines

If your web site is intended for business purposes, then you really need it to meet the needs of two distinct groups: human beings and search engines.People need to be led. Determine from the start exactly what action it is you want a visitor to your site to take, and...

Internet Buzz Marketing – Part 2

The secrets angle is one that might work well for a professional services business. There are things you know how to do, or information you have, that most people don’t know. Or that most people don’t know that they know. If you don’t know something...

Internet Buzz Marketing – Part 1

Search engine optimization techniques can be applied systematically and scientifically. There is a specific set of activites you can perform that will almost guarantee that you can at least achieve some visibility – that people will see your web site in the...

Are Web Traffic Stats Important?

I recently read an article on BusinessWeek titled “Web Numbers: What’s Real?”. I have to admit that I was somewhat bothered by the article. It discusses the where/when of website statistics and the available sources for gathering this data. The...

Yahoo! Search Index Update

Yahoo! updated their search index on August 25th. I haven’t noticed any changes on our end, but I’d check your rankings and see if you were affected. Yahoo! typically incorporates these updates to enhance relevancy in their serps… Unfortunately, i...