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Warnings on PPC Bid Management Software

Feb 8, 2007 | bid management, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, Yahoo Search Marketing

Bid management software for managing pay-per-click campaigns seem like a great idea. You tell the software what you want your campaign to accomplish, set up the ads, and let the software do the work of changing bids many times a day to accomplish your goals.But it...