If you’re in business for yourself, you know the importance of having a written business plan of some kind. If you have no written plan, you need to do one, regardless of the size of your business. It doesn’t have to be a complicated, 50 page plan. It can be as simple as you want, but it needs to be done. The process of writing out some kind of business plan will force you to think about your business.
And this is also the time to plan out your Internet marketing for 2007. Don’t just wing it. There are many facets to Internet marketing, and you should write down what areas of Internet marketing you plan on utilizing. Ask and answer questions such as:
- What am I going to do? Search engine optimization? Pay-per-click? Blogging?
- Who is going to do it? Am I going to do it myself or hire a third-party firm?
- How much money am I going to spend on each? How much time?
- How often am I going to do these things? For instance, am I going to blog every day or every week?
There is NO better investment you can make in your business than Internet marketing. Unlike expensive mass advertising such as TV or most print, you can aggressively target very specific markets. But if you just throw money at it or try things hapharzardly, you are less likely to be successful than if you think things through and write down a plan.
It doesn’t have to be perfect. And it doesn’t have to be written in stone. It is very likely that your plan will change as time goes on and you discover what works and what doesn’t.