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Improving Your Online Advertising ROI with Better Targeting

Jerry talks about what he is learning based on some experiments he is conducting in Facebook regarding how he sets up his geographic targeting. This is valuable information that can help you greatly improve the performance of your online advertising anywhere, and not...

Understanding Facebook Account Structure – Work Media Internet Marketing Report Video

Jerry Work explains why managing Facebook ads through an advertiser account is a better approach than using the Promote button in a Page admin menu. He also explains the use of a Facebook Business Manager account in allowing one to manage multiple Facebook Pages....

How to Use Tracking URLs (video)

In the latest video from Work Media Studios, I talk about why it is necessary to set up URL tracking parameters and show how to do it. I also briefly rail against the current prohibition against hemp oil advertising by the major online advertising platforms (but as I...
Behind the Scenes with the Work Media Media Team

Behind the Scenes with the Work Media Media Team

Yes, that’s right. We said “media media.” Get a behind the scenes look at the Work Media media team working on some music for a new marketing project.