Jan 2, 2019 | business, business advice
No Internet marketing lesson today. Instead here is some real world advice that could save you a ton of cash. First off, let me just say that I am pro-business, and I am pro-profit. I think every business deserves to make a profit. But what I am against are “bait and...
Dec 13, 2018 | advertising, analytics, Google Analytics, pay-per-click, PPC
In the latest video from Work Media Studios, I talk about why it is necessary to set up URL tracking parameters and show how to do it. I also briefly rail against the current prohibition against hemp oil advertising by the major online advertising platforms (but as I...
Dec 11, 2018 | google, Google Ads, Google Adwords, internet marketing
Google ad performance can be broken out and adjusted based on three major categories of device type: • Computers • Mobile phones • Tablets Google provides performance data for each type of device and allows you to adjust your campaigns to serve more or fewer ads for...
Dec 4, 2018 | internet marketing
I hate Saban…but I also love the guy. His approach to football provides a valuable lesson for every business owner, as I discuss in the video below.
