Jan 16, 2019 | Branding, business, business advice, marketing
I’m a music guy. I’m also somewhat of an art guy. In either case, the music or art that I tend to love most is usually filled with flaws. For example, I love the sound of a tube guitar amplifier – devices that often sound “dirty” because they rely on antiquated...
Jan 15, 2019 | google, Google Search Console, SEO
If you have a website, then you should have a Google Search Console account (also referred to as a “Google WebMaster” account). Google Search Console gives you a ton of insight into how Google views your site. Among the pieces of information you will learn from Search...
Jan 9, 2019 | business advice, marketing
I’m a huge football fan, especially college football (like many in the South), but I love the NFL too. As a Vols fan, I recently wrote an article about how much I hate Nick Saban…although I respect him greatly for his success and approach. Another guy I really like is...
Jan 7, 2019 | Google Ads, paid search, pay-per-click, PPC
Today we are going to talk about broad market/narrow focus versus narrow market/broad focus marketing. In all marketing – especially online marketing – you need to define who you are marketing to. This could include characteristics like where the person lives, how...
Jan 2, 2019 | business, business advice
No Internet marketing lesson today. Instead here is some real world advice that could save you a ton of cash. First off, let me just say that I am pro-business, and I am pro-profit. I think every business deserves to make a profit. But what I am against are “bait and...
