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Google Launches Enterprise Software

Yesterday, Google launched a new edition to their arsenal of software: Google Enterprise. This includes Gmail, Calendar, Voice Chat (which connects to Gmail contacts…nice feature..) and web hosting. This sounds great, but i’m very interested in the hosting...

RSS Sitemaps and Yahoo! Site Explorer

Howdy! Guys, i suppose you can call this blogger bankruptcy 🙂 The WorkMedia crew has been completely covered up making money for our clients…I hope you understand.Today, as I’m working on increasing revenue for a client of mine (i’m sorry i simply...

Writing for People

In a previous post, we discussed the need to write for two entities: people and search engines. Today, we are going to look into how to write specifically for people.The number one rule is to think like a copywriter.Think of the text on your web site as salesmanship...

Lookin' For Places to Place Your Link

When you engage in a linking campaign for your web site, you may experience frustration early in the process as you run out of places to get a link. You have to use some creativity, and you have to do a lot of searching, but there are a ton of places where you can...

Three Keys to Successful Online Marketing

In our opinion, success in online marketing requires three things: creativity, technology, and systematic effort.You have to have an element of creativity because online marketing is still marketing – you still have to use words and imagery to convince the...

Watch that spelling!!

Please take this time to learn from my mistake. I recently extinguished a forrest fire because i misspelled one word in a keyword meta tag. I have a client that was threatened with a lawsuit over the letter “C”. That’s right..the letter...

Writing for Two Entities: Search Engines and People

Today begins a new life for the Work Media (“ICanBeFound”) blog. We will now be updating the blog almost every day with short articles related to Internet marketing, along with longer, more in-depth articles that will be available through the Work Media...

Notes from the Internet Retailer Conference: Growing Business with Loyalty Programs

Jerry attended the Internet Retailer conference in Chicago and will be writing a series of articles about it. The first one is below. Also, we recently released our first book, an online marketing guide entitled “Aggressive Online Marketing Fundamentals: the...

Critical Landing Page Copy Considerations

Well-crafted landing pages are critical to the success of an Internet marketing campaign. First, just what is a landing page? A landing page is a special page set up to achieve some kind of action, such as making a sale or getting the visitor to fill in a form, that a...

Critical Considerations BEFORE Building Your Web Site

I am currently managing the search engine optimization efforts for a large ecommerce site, and I gotta say – it’s a mess. My employer paid a large sum of money to a web development firm in Michigan to develop a complicated ecommerce site that is full of...