Nov 26, 2006 | Uncategorized
If your web site is intended for business purposes, then you really need it to meet the needs of two distinct groups: human beings and search engines.People need to be led. Determine from the start exactly what action it is you want a visitor to your site to take, and...
Nov 22, 2006 | Uncategorized
The secrets angle is one that might work well for a professional services business. There are things you know how to do, or information you have, that most people don’t know. Or that most people don’t know that they know. If you don’t know something...
Nov 22, 2006 | Uncategorized
Search engine optimization techniques can be applied systematically and scientifically. There is a specific set of activites you can perform that will almost guarantee that you can at least achieve some visibility – that people will see your web site in the...
Oct 20, 2006 | Uncategorized
I recently read an article on BusinessWeek titled “Web Numbers: What’s Real?”. I have to admit that I was somewhat bothered by the article. It discusses the where/when of website statistics and the available sources for gathering this data. The...
Aug 29, 2006 | Uncategorized
Yahoo! updated their search index on August 25th. I haven’t noticed any changes on our end, but I’d check your rankings and see if you were affected. Yahoo! typically incorporates these updates to enhance relevancy in their serps… Unfortunately, i...
Aug 29, 2006 | Uncategorized
Yesterday, Google launched a new edition to their arsenal of software: Google Enterprise. This includes Gmail, Calendar, Voice Chat (which connects to Gmail contacts…nice feature..) and web hosting. This sounds great, but i’m very interested in the hosting...
Aug 28, 2006 | Uncategorized
Howdy! Guys, i suppose you can call this blogger bankruptcy 🙂 The WorkMedia crew has been completely covered up making money for our clients…I hope you understand.Today, as I’m working on increasing revenue for a client of mine (i’m sorry i simply...
Jun 29, 2006 | Uncategorized
In a previous post, we discussed the need to write for two entities: people and search engines. Today, we are going to look into how to write specifically for people.The number one rule is to think like a copywriter.Think of the text on your web site as salesmanship...
Jun 27, 2006 | Uncategorized
When you engage in a linking campaign for your web site, you may experience frustration early in the process as you run out of places to get a link. You have to use some creativity, and you have to do a lot of searching, but there are a ton of places where you can...
Jun 22, 2006 | Uncategorized
In our opinion, success in online marketing requires three things: creativity, technology, and systematic effort.You have to have an element of creativity because online marketing is still marketing – you still have to use words and imagery to convince the...
