Mar 9, 2006 | Uncategorized
No matter how solid the content is on your web site or how optimized your pages are, if you are lacking in “off-the-page” factors, you may have difficulty obtaining high search engine rankings. You need other web pages pointing to your site. Ideally, you...
Mar 2, 2006 | Uncategorized
When you are writing copy and designing offers for your web site, you have got to keep in mind classic marketing wisdom because web copy has the same goal as advertising copy – to get the prospect to take action. This action may be to purchase a product, or it...
Feb 21, 2006 | Uncategorized
If your web site is dynamic, meaning its content is stored and retrieved from a database (for example, an ecommerce site that stores its products in a database or any site that uses a content management system, or CMS), then you are at a disadvantage with regards to...
Feb 17, 2006 | Uncategorized
Launching a successful Pay-Per-Click (PPC) campaign is more than creating compelling ads. You need to place just as much emphasis on where you’re sending these visitors. When a visitor locates your product or service in a PPC ad you certainly don’t want to send this...
Jan 26, 2006 | Uncategorized
Many of you have asked, “Why does our site rank for this keyword, but not this one”. Therefore, I would like to explain our process of selecting keywords for our marketing efforts.Most companies measure the success of an SEO marketing campaign by one thing: search...
Jan 10, 2006 | Uncategorized
The Internet is the new yellow pages. Even the companies that create yellow pages directories think so, as companies like BellSouth and AT&T are concentrating increasingly on their online properties like yellowpages.com. The major search engines like Google and...
Jan 5, 2006 | Uncategorized
If ever there was a secret weapon in the Internet marketer’s toolkit, it’s the blog (short for “Web Log”). The web site marketingterms.com defines a blog as a frequent, chronological publication of personal thoughts and observations....
Dec 29, 2005 | Uncategorized
Marketing starts before marketing begins: Your new website may look very pleasing to the eye of the visitor. Unfortunately things can look very different from a Search Engines point of view. When a search engines’ spider or bot visits your site it reads it in a...
Dec 15, 2005 | Uncategorized
If you’re reading our blog chances are you probably have some understanding in the importance of online marketing. No one can argue that it isn’t important to have your site listed on the first or second page of the major search engines. However, over the last year a...
Dec 13, 2005 | Uncategorized
Ok, I know what you’re thinking… “why is this cat discussing the benefits of blogging in his FIRST blog entry?” Well, to be honest I’m extremely busy marketing clients websites and helping them succeed online. I’ve been talking...
