Jun 21, 2006 | Uncategorized
Please take this time to learn from my mistake. I recently extinguished a forrest fire because i misspelled one word in a keyword meta tag. I have a client that was threatened with a lawsuit over the letter “C”. That’s right..the letter...
Jun 20, 2006 | Uncategorized
Today begins a new life for the Work Media (“ICanBeFound”) blog. We will now be updating the blog almost every day with short articles related to Internet marketing, along with longer, more in-depth articles that will be available through the Work Media...
Jun 16, 2006 | Uncategorized
Jerry attended the Internet Retailer conference in Chicago and will be writing a series of articles about it. The first one is below. Also, we recently released our first book, an online marketing guide entitled “Aggressive Online Marketing Fundamentals: the...
Mar 27, 2006 | Uncategorized
Well-crafted landing pages are critical to the success of an Internet marketing campaign. First, just what is a landing page? A landing page is a special page set up to achieve some kind of action, such as making a sale or getting the visitor to fill in a form, that a...
Mar 16, 2006 | Uncategorized
I am currently managing the search engine optimization efforts for a large ecommerce site, and I gotta say – it’s a mess. My employer paid a large sum of money to a web development firm in Michigan to develop a complicated ecommerce site that is full of...
Mar 9, 2006 | Uncategorized
No matter how solid the content is on your web site or how optimized your pages are, if you are lacking in “off-the-page” factors, you may have difficulty obtaining high search engine rankings. You need other web pages pointing to your site. Ideally, you...
Mar 2, 2006 | Uncategorized
When you are writing copy and designing offers for your web site, you have got to keep in mind classic marketing wisdom because web copy has the same goal as advertising copy – to get the prospect to take action. This action may be to purchase a product, or it...
Feb 21, 2006 | Uncategorized
If your web site is dynamic, meaning its content is stored and retrieved from a database (for example, an ecommerce site that stores its products in a database or any site that uses a content management system, or CMS), then you are at a disadvantage with regards to...
Feb 17, 2006 | Uncategorized
Launching a successful Pay-Per-Click (PPC) campaign is more than creating compelling ads. You need to place just as much emphasis on where you’re sending these visitors. When a visitor locates your product or service in a PPC ad you certainly don’t want to send this...
Jan 26, 2006 | Uncategorized
Many of you have asked, “Why does our site rank for this keyword, but not this one”. Therefore, I would like to explain our process of selecting keywords for our marketing efforts.Most companies measure the success of an SEO marketing campaign by one thing: search...
