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Happy Thanksgiving!

Work Media will be taking a couple of days off this week for Thanksgiving, as I imagine most of you are doing. This is the time of year when things start slowing down a bit, and business people such as ourselves reflect on the year behind and start planning for the...

So That's How They Make Those Cool Flash Ads!

I’ll admit. I’ve seen those cool Flash ads that have things you can click or that provide some kind of interaction with the user and always thought they seemed really cool and something that we could take advantage of for our clients…if we had time...

Don't Be Lazy with Your Social Media Marketing

Jerry Work here. I have returned to the business of finishing our next book, on the subject of social media marketing. It has been 90% written for a couple of months; I just haven’t had the enthusiasm for the project to finish. But I’ve rededicated myself...

Tiny URLs in Email Messages

One thing I’ve noticed in various junk marketing emails I’ve received lately is that email marketers have started using tiny URLs in their email messages. A tiny URL is basically a URL that is routed through another service that knows what the actual URL...

Google Shakeup: Just Stick to the Basics

Google has been doing some things lately with its index that have caused quite a bit of shuffling of rankings. However, what we are finding is that, in general, in a few days things get restored to something like what they were before. So if you have high rankings...

Updating Twitter with TweetLater and TwitterFeed

The deeper we dig into the Twitter world, the more different ways we are finding to take advantage of it. I (this is Jerry) have to admit that I am much more intrigued by Twitter than I am with Facebook. I have yet to really realize the benefit of Facebook, although...